2nd Tier: The extra money that an affiliate can earn by making other affiliates sign up for the marketing and promotion services.
Abuse: Abuse refers to any unethical practice conducted during the terms of
the affiliation. The practices are mostly related to marketing and
promotions.
Abuse Policy: See the company policy on misuse
Ad ware: It is an unnecessary and unethical practice where in personal information on a computer can be had while installing a shareware.
Advertiser: Any person or business group who wants to advertise or promote products and services. It is same as merchant.
Affiliate: Web site owner who promotes the merchants’ or advertisers’ products or services.
Affiliate Fraud: Having or trying to have commissions that are not legitimate.
Affiliate Link: A web site link with tracking code that directs to the merchant’s web page.
Affiliate Manage: A person dedicated to managing the accounts of affiliates.
Affiliate Network:: An agency that acts as the bridge between affiliate and merchants and facilitates their active participation in the affiliate marketing process.
Affiliate Partner Manager: In 2nd tier, when an affiliate refers the program to others, the former becomes Affiliate Partner manager of the joining ones.
Banner: An advertisement of various sizes that can be placed on a web site. It can either be a static image or an interactive graphical image.
Brand Bidding: The use of Merchants band name to invite traffic on the web site. It can be done only after the permission given by Merchant.
Call back: It refers to a script on merchant’s site to monitor the sales.
Click through: t is the successful landing on the page after clicking on a link. The click through ratio also refers to the ratio of the number of impressions to the number of click made on the link.
Commission: The payment amount that is to be received by the affiliate for any action.
Commission Reversa: Commission deducted in case the customer or purchaser returns the product.
Cookie: It is a text file that helps in tracking the sales of the merchants.
Cookie Length: it determines the period of the time for which the cookie or information of the merchant will remain active.
CPA: Cost Per Action refers to the cost the advertiser has to pay for any action by the user after being exposed to the matter on the affiliate’s site.
CPC: It is the cost that an advertiser or merchant has to pay for any legitimate or genuine click by a customer. In search engines cost per click is one of the compensation models and is used for sponsored links.
CPL: It refers to the cost that is to be paid by the advertiser for any sales lead generated.
CPM: Cost Per Mille refers to the cost of thousand impressions of banner ads
CSV: Comma Separated Value refers to a format used to substitute data in many applications. CSV is used to have product feeds from the merchant.
CTR: Click Through Rate is the percentage of actual clicks against the impressions made.
Customer Tracking ID: It is the link used to track whether any particular customer has done any transaction or not.
Dialer: These are software used to dial a phone number on local internet.
Deep Linking: Links that appear in inside pages, making the user to go through products and content on the pages.
Dedicated Landing Page: It is the page made exclusively for the landing after users click on affiliate links and banners. It is very similar to home page.
EPC: It refers to the earning made for a single click.
EPM: It is the earning made for 1000 clicks
Iframe: It is a frame inside the html document that entrenches another document.
Impression: It is the displaying of the banner or any graphical content inside the browser window.
Integrated: It refers to connecting the merchants site to tracking system that monitors the sales through leads generated in the network.
Local Cookie: It is used to block multi- network tracking and help in finding as from where any lead has been generated.
Links: These can be any contextual or graphical content that leads to a specified web page.
Merchant: An individual or business group which intends to sell a product or provide some service.
Message Cente: It is a control panel which helps in sending and receiving of the mails from affiliate to merchant for whom he is providing the service.
Network Cookie: These are information or data that tracks sales over a given network.
Network tracking ID: It is the information that is used to find as what sales have come from a definite network.
On topic: Refers to web sites of affiliates that bear close similarity with merchants’ sites.
Override commission: These are the charges that are levied upon the merchant by the network.
Payment threshold: The minimum amount that is to be earned for the payment to get released.
PPC: It refers to Pay Per Click. It is the revenue sharing model according to which the advertisers have to pay for the clicks that are generated.
Parasite ware: It refers to any software component that gets installed, knowingly or unknowingly, and which can cause potential damage to the computer. Some parasite wares are also used by some marketing companies to get unauthorized access and extract information from the users.
Pop-ups & Pop-unders: These are kind of advertisements that are not embedded in the page. They either get loaded on top of the page in the browser or appear below the loaded page.
Program: It refers to the set of tasks that an affiliate is willing to take and thereby creating an account or joining the network.
Program management: It is the specified program where the affiliate can find links and banner of merchants, join new merchants and make changes in the account.
Publisher: t refers to the website owner or the one who puts advertisements on his web site.
Referral: It is used to define an affiliate or user who is exposed to the merchant’s site or program by any registered affiliate.
Real-time Reporting: It refers to the 24x7 reporting service provided by the network. It is usually provided as a console or panel with data and reports shared over the Internet. The affiliate and merchants can at any time check their status.
Reversal: It is the canceling of the order after purchasing or while purchasing. Sometimes the buyers return the products and therefore the payments on these leads by merchants are cancelled.
Reversal rate: It is the percentage of valid sales against the reversals made by the merchants.
Revenue Report: It is a control panel used by the affiliates and showcases all the merchants that have been signed up by the affiliate. The panel is provided with a number of utilities and tools to monitor the marketing activities by the affiliate.
ROI: It refers to Return On Investment and describes the returns, monetary, that a merchant gets for any investment made. The investment refers to the over all cost including that charged by the network and the affiliates.
SSL 3.0: It is a technology which allows secure data transfer and is used in money transactions. SSL 3.0 is provided by credit card companies and Internet banking providers.
Spy ware: Refers to the software that allows unauthorized access to users computer and drawing out of essential information without users permission.
Tracking: It refers to the monitoring of all actions that take place on the pages of the affiliates and merchants. The tracking systems are used to calculate the amount that an advertiser has to pay.
Virtual network: It is the network of web sites of a single merchant associated with the network.
Visitor: Any person or Internet user who lands on the merchant’s web site or affiliate’s is the visitor.
